2006 – Our journey began at Rockwell, launching Anthem with luxury denim icons like 7 For All Mankind, Citizens of Humanity, Rock & Republic, and True Religion. Affliction and Paul Frank soon joined the mix. The concept quickly took off, leading to stores in Shangri-La Plaza and Greenbelt 5.

2009 – We introduced our first monobrand concept: Original Penguin at Power Plant Mall.

2011–2016 – Anthem brought in Perry Ellis and Thomas Sabo, catering to the stylish professional and fashion-forward crowd. The expansion of Ben Sherman followed, strengthening our menswear portfolio.

May 2016 – A decade in business. From a humble office of small team of three to over 500 talented individuals dedicated to fashion, branding and retailing, we celebrated 10 years of growth and grit.

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2017–2019 – We opened the first Nautica store in the country, followed by Beyond The Vines from Singapore—our first contemporary women’s label—at Shangri-La Plaza.

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2020 & Beyond – With over 100 retail doors nationwide, Anthem acquired Champion and launched its physical and online presence in the Philippines, continuing our mission to lead in heritage and lifestyle retail.